Manage Bar Inventory In Your Pub Or Restaurant With Talus Pay POS

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4 minutes Thinking about upgrading your bar’s POS system? Talus Pay’s POS inventory control and bar management capabilities will make your happy hours even happier — and much easier to manage. If you’re opening a brand-new pub or restaurant — or even if you are looking to improve an already established bar — finding a POS system with the features you need is critical. In the book “Start Your Own Bar and Club,” R.C. Colvin, a bar owner in Niles, Michigan, says, “In the bar business, it’s even more important to stay on top of your accounting and hold people responsible. You’ve got to have a liquor-monitoring program, and you have to be on top of your product.” Benefits Of Having An Upgraded Inventory System There are some key ways an upgraded inventory control system designed specifically for alcohol management can help keep things in check at your establishment. They include: Keeping drinks flowing. The right point of sale system can reduce your risk of running out of stock and increase repeat business. Forecasting which products you’ll need for your customers’ favorite drinks helps you prevent shortages and ensures guests have a consistently great experience at your bar. Planning better for bulk orders. Don’t wait until a product runs out to order more. Understand your inventory flow, so you can purchase in bulk to reduce purchasing and shipping costs. Reducing waste. It’s inevitable that spills and free drinks for your best customers will create a little loss in inventory. But with a precise tracking tool, you can keep an eye on product inventory without forcing employees to log every drop. You can also see loss trends and make necessary changes to clean up wasteful practices. Boosting profits. Real-time data about inventory helps you uncover beverage trends and better forecast what to order and what to discontinue. You can also learn how to price drinks, so you get the most bang for your buck.   What To Look For In A POS System There are a lot of POS systems on the market, and shopping for a new one can be overwhelming. Your best strategy is to take your own inventory of what your bar needs to be successful and figure out what unique information you need to know. Think about how you can control inventory, orders, payment processing and staff management in a more efficient and effective way. Then, talk to vendors about your wish list and the questions you have. Some of the feature categories you might want to consider are: Handling customer tabs Tracking pours and products Pricing happy hour drinks and other specials Tracking payroll and tips Staff tracking and permissions The best bar POS systems put these features right at your fingertips, so you can do everything faster in one simple-to-use system. How Talus Pay POS Can Help You Manage Alcohol Inventory Easily The folks at Talus Pay understand that one size does not fit all when it comes to running a restaurant or bar. Every establishment and staff are unique, which is why we designed a customizable system with a robust inventory control that makes Talus Pay POS a house favorite. Here are just a few of the features that make our POS stand out as one of the best point of sale tools for any industry that serves food and beverages. Fast and precise inventory management. Import, adjust and manage thousands of item SKUs, plus use advanced search options to find inventory items faster. Make happy hour a breeze by creating specialty items that can be restricted to certain times of day. Customizable recipes and ingredient tracking. Configure custom drink ingredients and quickly navigate through a wide range of beverage menus to locate what you need. Recipes are automatically linked to inventory control to easily manage alcohol portions and track exact amounts of alcohol poured per drink. Smooth bar tab handling. Manage hundreds of tabs at once and process them in seconds. Flexible ticket printing options, tableside ordering and simple check splitting make a busy bar easier for your staff to manage. Simpler staff coordination. Employee permissions are controlled by an employee PIN for extra security. Create customized permissions that are specified by job role. Make staff scheduling clearer and more accessible by quickly emailing weekly shifts to employees to eliminate the need of employees calling in for their weekly schedule. With a click, send the staff their schedules and improve efficiency and communication. Helpful alerts. Get notified when you’re running low on inventory, so you can respond faster. Add a newsflash feature that alerts employees at clock-in about special promotions, contests and even fellow employee birthdays. Keep everyone on same page with a single interaction. Loyalty programs. Integrated loyalty programs make it easy to reward customers for being regulars. You can offer loyalty credits for purchases, writing reviews, referrals and more. Virtual office features on any device. Make life easy for owners and managers — virtual office features let you keep an eye on your business when you can’t be there in person, anytime and from anywhere. Easy to upgrade and free add-ons. Upgrading and implementing Talus Pay POS is simple, even if you’re not tech savvy. And customization is always included at no extra cost. Your unique needs are the most important factors in choosing a POS system for your bar or restaurant. Consider what you need right now and which features will help prepare for future expansion. Then, talk to the experts at Talus Pay about how we can customize your Talus Pay POS to check off every item on your wish list.   […]

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How to Increase Average Spend at Your Coffee Shop

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4 minutes Whether you currently run a coffee shop or are researching opening one, you’ve probably discovered that the profit margin on cups of coffee isn’t huge. Even if your coffee shop charges premium prices, it is tough to make a big profit selling java. That is why it might be wise to diversify. In fact, Peter Baskerville, who has started several restaurants, told Forbes in 2012 that to keep your coffee shop afloat, coffee should account for no more than 40% of weekly sales. This means looking for fresh ways to encourage customers to add a few more items to each transaction. Increasing average spend per customer can be as simple as an extra shot of espresso or a custom flavor. Or, you can boost your income by offering food and merchandise. Get those upsell ideas brewing with these strategies you can put to the test with just a few weeks of preparation.   Offer Add-Ons At The Checkout Counter Successfully marketing add-on items is all about product placement. Make sure you put promotional signage and products as close to the checkout counter as you can to have the biggest impact. For example, many successful coffee shops have a pastry display right next to their point-of-sale system. Gift cards and small snacks also make for items that are easy for customers to grab as an impulse buy.   Make Your Specials Truly Special Specials and discounts are a no-brainer when you’re trying to sell products. The trick is to limit these offers, so they become scarce and extra special. Whether it’s a seasonal latte or a one-of-a-kind branded T-shirt, only offer it in your shop for a few weeks at most. Customers like to treat themselves, especially to an item they won’t be able to get later. Offering short-term specials also gives you a chance to test out new concepts and products. If they boost profits, you can put them on the menu permanently. Consider adding these “limited time only” items to your product line: A barista’s special recipe latte only available for one week or one month Seasonal apparel with your shop’s logo — when you sell out, it’s gone Custom curated coffee-lover gifts for major holidays Weekly food specials like a muffin with seasonal ingredients — only available for two weeks Gift cards with unique limited-edition designs   Mix Up Your Menu There is value to not overwhelming your customers with too many choices. But you can also increase sales by offering some non-coffee items that appeal to people at different times of the day, or to people who aren’t in the mood for a caffeine rush. If you’re open late, think about adding a limited offering of wine and beer to your menu for folks who want to wind down. You can also include evening snacks like a cheese plate or decadent desserts for more add-on potential. For the coffee shop in a family neighborhood, sell a few juices and kid-friendly treats like string cheese and fruit. Health-conscious customers will love those, too. There’s no magic formula for what food and drink additions will boost sales, so test out a few ideas. Think carefully about your audience demographic and what they’re most likely to buy. You can even ask your customers to take a quick survey of what they would like to see added to the menu. Don’t forget to check current sales to see what’s selling best. That can give you insights into different or complementary versions of products that might be a hit.   Promote Loyalty With Branded Merchandise Do you dream of a world where everyone is carrying a coffee cup with your name on it? Make it happen! Selling branded merchandise is a great way to help your best customers be your best marketers while showing off their good taste. Plus, branded merchandise makes them feel like part of a special club for coffee shop regulars. At first, only order small quantities of branded products, so you can see what’s most popular. And remember, limited-time offers are more appealing. Once you see what your regulars are into, add a wider array of products to your branded line. Some of the most popular coffee shop branded items include: Custom coffee mugs for home and travel Hot-and-cold-insulated beverage containers Baseball caps, T-shirts and hoodies DIY coffee-scented air fresheners   Go Slow, And Track Your Efforts Remember that slow and steady wins the race. Don’t go wild and implement all of your ideas at once. Try one at a time as a test to see if it’s effective. Use your POS system to help you track sales, so you’ll know if your new add-ons really add up on your balance sheet. If you need help managing new inventory and monitoring sales, talk to Talus Pay about how our systems can help increase average spend easy for you and your customers. […]

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5 Ways to Successfully Market Your Bakery

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4 minutes Bakery entrepreneurs must compete for customers’ dough. There are about 6,500 retail bakeries operating across the country, according to Dun & Bradstreet. In such a competitive market, a solid marketing strategy should be among the must-have tools of a bakery, along with spatulas, mixers, food processors, and measuring cups and spoons. Here are five ingredients that experts say are essential to successfully marketing a bakery.   (Photo: Samuel Zeller | Unsplash) 1. Generate Buzz Your bakery should set aside 3 to 5% of its sales revenue to pay for local advertising through such outlets as cable TV or newspapers, says Robert Barrows, president of Burlingame, California-based R.M. Barrows Inc. Advertising & Public Relations. “You might also take a look at some local radio stations where you can supply some of your bakery items for snacks to their deejays throughout the day,” in exchange for on-air promotion of your bakery, Barrows says. Rafe Gomez, co-owner of Montclair, New Jersey-based VC Inc. Marketing, offers another buzz-creating method: Donate a portion of your bakery’s one-day sales to a local charity. Gomez says this is a “creative and socially responsible way” to garner free media coverage. Such an event can be promoted via local media outlets, social media channels and email lists, Gomez says. “This idea not only delivers a new stream of revenue for the partner organization,” Gomez says, “but it also positions the bakery as a valuable and contributing member of the community, builds awareness of the bakery in the marketplace, ramps up the search ranking for the bakery, boosts the bakery’s incoming foot traffic and delivers an edge over the bakery’s competitors.”   (Photo: Bernard Hermant | Unsplash) 2. Offer Free Wi-Fi Free Wi-Fi is a “no-brainer” for your bakery, says Tommy Valmeyer, CEO of OpenKit.io, a digital marketing agency based in the San Francisco Bay Area. In a 2014 survey commissioned by San Francisco-based Devicescape, a provider of wireless software, 62% of the more than 400 U.S. small businesses questioned said customers spent more time at their businesses as a result of installing Wi-Fi. In addition, 50% said Wi-Fi led to an increase in customer spending. Some bakeries offer a complimentary cup of coffee which can lead to more time spent in your bakery and an increase in revenue when a baked good is purchased. Some Wi-Fi services enable businesses to create custom splash or landing pages to attract customers and share in-bakery offers. Furthermore, the name of your Wi-Fi network can become a branding tool, such as “Kathy’s Cakes and Cookies Free Wi-Fi.”   (Photo: Chase Clark | Unsplash) 3. Improve Your Online Visibility A bakery in a midsize-to-large market should strive to boost its search engine optimization (SEO), Valmeyer says. However, a bakery in a smaller market might not need to focus on SEO, as market competition likely is less intense there than in a midsize or large market. A good SEO strategy helps a business to get better results in search engines like Google and Bing. For instance, a bakery in New Orleans might seek to rank highly in online searches for the phrase “Best Bakery in New Orleans.” Ultimately, the goal of stepped-up SEO is to attract more customers. A 2018 survey by found that 55% of small businesses invest in SEO. That means a lot of other businesses are potentially missing an opportunity to draw more customers. If your bakery lacks an SEO strategy, you might hire an SEO consultant or agency. Or, if your bakery doesn’t have enough money to tap outside experience, develop an SEO plan by leaning on in-house talent. In a 2017 survey by Memphis, Tennessee-based digital marketing agency HigherVisibility, just 46% of small businesses indicated they had a budget for SEO services. “While small business marketers seem to understand that SEO is something they need to use, many still fail to implement the correct strategies that will help improve their search rankings,” HigherVisibility concludes.   (Photo: Cory Bouthillette | Unsplash) 4. Offer A Rewards Program A rewards program can be rewarding both for your bakery and your customers. A 2016 global survey by New York City-based The Nielsen Corp., a market research and analysis company, demonstrates the importance of rewards programs, also known as “loyalty programs.” The survey of more than 30,000 consumers found that, all other things being equal, 72% would buy from a retailer with a loyalty program over a retailer without one. “Done well, loyalty programs can help drive more frequent visits and heavier purchasing,” Nielsen says. According to Chicago-based Belly Inc., a provider of digital loyalty programs for brick-and-mortar businesses, the top three goals of a loyalty program are: Getting customers to visit a business more frequently. Keeping customers satisfied. Encouraging first-time customers to return to the business.   Christina Tosi’s Milk Bar became a viral hit thanks to famous products like their “cereal milk” and “crack pie”.(Photo: Milkbarstore.com) 5. Become Known For One Outstanding Product One baked good could make your bakery a star, according to Valmeyer. For instance, your bakery might produce and promote “the best cinnamon roll in town,” he says. Of course, if you make a name for your bakery by selling more than one standout product, that’s even better. “The quality of your services and merchandise is one way to help you get consumers to appreciate and believe in what you have to offer,” Business.com says.   Could your bakery benefit from a POS system that tracks inventory and can integrate into your loyalty program? Contact Talus Pay for a quote. […]

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Increasing Business Through Wine And Food Pairings

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3 minutes The restaurant industry is ever changing. These days, an “experience-first” mindset is essential to standing out in the crowd. “More and more, guests choose to dine at restaurants for the overall experience, not just great food,” says Aaron , assistant professor of food and beverage management at the Cornell SC Johnson College of Business in Ithaca, New York. To that end, food and wine pairings provide guests with a unique experience that can differentiate an establishment from its competition, Adalja says. If you’re looking to increase business and separate from the pack, think seriously about trying out such pairings. Generally, food and wine pairings give chefs and sommeliers the ability to pair dishes and wine together with the intent of enhancing flavor. But these types of pairings also have a deeper purpose for businesses.   How Food And Wine Pairings Can Increase Business  In addition to differentiating your establishment from competition, pairings offer other business-boosting benefits. “Wine pairings provide a unique value to guests dining at your establishment, particularly those who may not be comfortable navigating a lengthy wine list but want a tailored experience,” says Adalja. Pairings, and beverage programs at wine bars generally, allow managers to provide a customized guest experience. Such pairings also mitigate the “risk” that some customers perceive when  purchasing a full bottle of wine, Adalja says. So, while guests may be reluctant to buy a full bottle on its own, they may be more willing to spend on a tailored wine and food experience. In addition, says Adalja, food and wine pairings can be an effective upsell to guests who might otherwise purchase a single glass of wine.   What A Successful Food And Wine Pairing Looks Like It’s important to remember that food and wine pairings are subjective, not an exact science. Something that’s divine to one person may be unpleasant to another. For Adalja, a successful food and wine pairing is one in which each component plays off the other, revealing elements of taste that may not have been apparent in isolation. Simply put, a great pairing is one in which each bite of food makes the guest want to take a sip of wine, and each sip of wine makes the guest want to take a bit of food, he says.   Marketing Food And Wine Pairings  The process of matching food with wine doesn’t end when you select the right pairings for your restaurant. After you have set up your menu, it’s important to get the marketing, of your wine bar, right. Adalja offers some general guidelines around marketing for pairings: Food and wine pairings should appear front and center on the menu. If your establishment features an a la cartemenu, each menu item can include a suggested wine pairing in the description. If the establishment uses a prix fixeor tasting menu, wine pairings should be offered in a similar manner for the entire menu. Just like with their food menu, it’s important for restaurants to refresh their wine pairing options on a regular basis. Overall, when done well, wine pairings can distinguish your establishment from others and help increase business. Just remember to take time when choosing your pairings and enjoy the process of trying the pairings before putting them on your menu. Want to see how your wine bar can save on payment processing today? Contact us and request a FREE QUOTE.       […]

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