National Cut Your Energy Costs Day

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3 minutes Tips on being more energy efficient, saving money, and being more environmentally friendly as a business. As climate change threatens the planet, businesses must do their part to reverse the tide. If you run a small business, there are many ways to be more energy efficient and environmentally friendly. Not only will you help the planet, but you should be able to put a little “green” back in your pocket. […]

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Customer Loyalty Programs that Work

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3 minutes It pays to keep your current clientele happy. And customer loyalty programs can do just that. For example, in the financial services industry increasing customer retention rates by just 5 percent can boost profits by more than 25 percent, according to research done by Frederick Reichheld of Bain & Company. In addition, 81 percent of consumers say loyalty programs make them more likely to continue doing business with brands, according to the 2017 Loyalty Report from Bond Brand Loyalty. […]

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