From the blog How to Grow Your Plumbing Business at a Steady Pace
One advantage of working in the plumbing industry is the ability to own your business or work as an independent contractor. This allows you to make decisions about the growth and future of your company. Becoming a plumbing contractor can be a very lucrative business career. Most business owners want to see their business grow, but you may not know how to expand your plumbing business. With the plumbing industry expected to grow by 16% by 2026, a rating the Bureau of Labor Statistics calls “much faster than average”. There are plenty of opportunities out there.
Managing the growth of your plumbing business is a balancing act. You can’t become complacent with your current success, but explosive growth isn’t an ideal model for a your business. Business conditions constantly evolve, making it necessary for plumbing companies to continually adjust how business is done. The ideal way for a plumbing company to grow is in a gradual, organic manner. Steadily increase new and repeat business. Here are a few tips for steadily growing your plumbing business:
Start with a Well-Researched Business Plan
If you don’t already have one, develop a business plan to serve as a guidepost for your plumbing business’s operations and growth. A business plan is an important document that includes an executive statement, an overview of the services your company provides, analysis of your competitors, plans for marketing your company, the types of vendors you use, and a business model with a financial plan that outlines profit margins and future growth. Make sure you factor in Business insurance quotes as plumbing is one of those industries that attracts customer claims.
A well-prepared and thoughtfully-researched business plan is necessary for any company, especially one with plans for growth. Your business model ensures fiscally sound decisions are made while expanding your business, protecting its sustainability. Without a thoughtful business plan document to guide your growth, you could make uninformed choices that seem right in the moment but which hurt your plumbing company in the long term.
Build an Attractive and Informative Website
Once you have a well-researched business plan, you can begin the process of expansion. The first step in growing your business is taking a comprehensive approach to online marketing. Many customers use online searches to find professional plumbing services. Then, they often make their decisions based on ratings from sites like Angie’s List or Yelp.
First you need to build a professional website that’s both memorable and informative. Ensure your contact information is up-to-date and easily found on the site; outdated contact information will lead to lost sales as consumers turn to businesses they can reach more easily. You can either build your website yourself or hire a professional designer to create your site.
A great website is meaningless if customers can’t find it online. Start planning your search engine optimization (SEO) strategies to get your site to rank highly when consumers search terms closely related to your business. The higher your site ranks, the more likely it will be visited; the better the site is, the more likely you’ll be able to turn those leads into sales. But don’t worry though, you don’t have to go through this process alone. Some new businesses prefer to work on their search engine optimization themselves, as they may have some relevant knowledge in that area. However, more businesses, especially new ones decide to enlist the help of someone (similar to these WIX SEO Experts), who is local to their area, as they will be able to control anything from web design to business traffic. This will be a good place to start for businesses who are looking to get a good ranking in the search engines.
Take Advantage of Social Media Marketing
For many industries, social media is the future of advertising and marketing. Plumbing companies can take advantages of popular social media sites like Facebook and Instagram to generate leads. Focus your social media marketing on creating an audience of relevant followers. You should regularly create informative posts (which can be in conjunction with blog posts from your website), quickly respond to questions and comments on your page, and share discounts or coupons for your followers. While you need to regularly post on your site, don’t overwhelm your followers by posting too much.
Sponsored posts are an option that many businesses take advantage of on Facebook. Paid posts have a higher likelihood of reaching your target audience and creating leads because you can control many variables. These options include post frequency, the timing of postings, the geographic area in which your posts show up, and the demographics of users who see the posts.
Network Offline in Your Local Community
While online marketing is the future for most businesses, taking the time to build a strong, trustworthy presence in your region offline is also still very important for growth. When community members come to trust your plumbing company, you’ll benefit from positive word of mouth and repeat customers.
While it is easier to become recognizable in areas with less competition, with the right approach you can make an impression even in areas with a lot of plumbing competitors. Ideas for improving your community presence include reaching out to homeowners associations, attending local community events and passing out business cards, and organizing your own events for face-to-face interactions with potential customers.