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Finances

How to Calculate Fixed Cost: Fixed vs. Variable Costs

In this guide, we'll talk about fixed costs and how you can calculate them. We'll highlight the differences between fixed costs and variable costs and even give you a few financial formulas.

Payment Solutions

What are Omni-Channel Payments?

The explosion of mobile wallets, peer-to-peer (P2P) apps, and virtual cards, along with the plethora of new point-of-sale and money transferring services has given rise to a new term: “omni-channel payments.”

Finances

The 6 Most Profitable Auto Repair Services

In order for a repair business to flourish, it needs to grow. Here are the 6 profitable auto repair services you should look at first when deciding how to expand your business.

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7 Instagram Best Practices for Restaurants

People don’t just eat their food any more. They plate it, snap a photo and share it. Visit any restaurant – from the corner coffee shop to The French Laundry – and you’ll see at least one phone hovering over a table, as diners try to capture the best bird’s-eye view of their duck foie gras or fanciful latte art. While many may view this “what I eat in a day” mentality as too much information (#TMI), millions of others are eating it up. Seriously, millions. There are 175 million posts on Instagram using #foodporn.

How to Attract New Chiropractic Patients

Regular patients make up the core of any chiropractic practice. But finding new patients through Chiropractic Marketing becomes necessary over time as some regulars inevitably find relief from their ailments and move on.

3 Affordable Candy Store Promotion Ideas Proven to Attract Customers

It takes more than a sweet tooth to run a successful candy store. Owners need to be savvy marketers with a knack for attracting customers if they want to stand out in this crowded and competitive market.

How to Build Your Barber Shop Clientele Using Social Media

The most successful barbers today know how to build barber clientele using social media. Gone are the days where you could hang a striped pole outside your shop and expect people to walk in. Today, marketing for barber shops is important for ensuring a consistent flow of customers, especially for shops in high-rent neighborhoods. Combine a strong social strategy with a plan to improve profit margins and you’re on the way to success.

Marketing Tips for Auto Repair Shop Owners

Owning a successful repair shop involves matching expert repair and maintenance with dedicated customer service. Advertising can seem like an afterthought for many business owners. Even the best mechanics need a solid marketing strategy to find lasting success.

Marketing Tips for Convenience Store Owners

Convenience store marketing will become more important than ever in the years to come.