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Ways to Sell Resale Items Outside of Your Thrift Store
Looking for ways to expand your thrift store sales and get new customers into your shop? Try expanding your sales and marketing efforts beyond your…
The Wine Bar’s Allure: Expanding Its Irresistible Appeal
At the wine bar, it’s all about the wine, right? Well, mostly. The allure of a fine vino is definitely irresistible. But a wine…
Grow Profits Using Video
Video has come a long way. No longer just a form of Saturday-night family entertainment, it’s a versatile and widely used medium that boosts business…
5 Ways to Successfully Market Your Bakery
Bakery entrepreneurs must compete for customers’ dough. There are about 6,500 retail bakeries operating across the country, according to Dun & Bradstreet. In such a…
5 Tips to Gain Customers to Your Wine Bar from Social Media
There are more than 43 million posts tagged #wine on Instagram alone. Posts tagged #winetasting boast more than 5 million. And the hashtag #winebar has more than 1 million posts behind it. If you love wine as much as these trends seem to, not only may you want to click here for a wine subscription, it looks as though you are part of a very large community that extends worldwide. The evidence is clear: If you're in the wine industry, you want to be a part of those conversations.
Customer Loyalty Programs that Work
It pays to keep your current clientele happy. And customer loyalty programs can do just that. For example, in the financial services industry increasing customer retention rates by just 5 percent can boost profits by more than 25 percent, according to research done by Frederick Reichheld of Bain & Company. In addition, 81 percent of consumers say loyalty programs make them more likely to continue doing business with brands, according to the 2017 Loyalty Report from Bond Brand Loyalty.
8 Holiday Marketing Ideas That Will Boost Restaurant Sales
Mother’s Day may still be the busiest day for restaurant owners, but that doesn’t make the winter holidays any less hectic. To deal with such huge demand it is imperative that restaurants have the best equipment possible. You should click here to view some of the most sought after refrigeration systems. According to 2014 data from OpenTable, nearly twice as many people dine at a restaurant on Christmas Eve as they do on an average day. Thanksgiving sees a spike, too, with 56 percent more people eating out than they do on the previous Thursdays.
How to Leverage Holiday Shoppers Into Long-Term Customers
Black Friday and Cyber Monday have been notoriously huge days for retailers. This year you can add even more magic to the season with by a smart plan that’ll turn your holiday shoppers into long-term customers in the new year and beyond.
Do Social Causes Generate Business for Restaurants?
For every purchase of a pair of TOMS shoes, the company gives a pair to someone in need. Warby Parker glasses does something similar. When you buy a pair of glasses, they donate to one of their nonprofit partners that trains women and men how to give basic eye exams. Even Amazon offers charitable giving. They’ll donate 0.5% of the price of eligible AmazonSmile purchases to an organization of your choice.