Auto shop owners can have a major impact on the automotive service industry. According to V12 data, “75% of aftermarket auto repair is performed by independent auto repair shops.”
With such a large community of professionals, sharing knowledge on emerging trends, technology, and best practices is necessary for staying in the loop. Below is a list of magazines that all auto shop owners should read to stay up to date in this bustling industry.
As a leading source for information among automotive professionals, Ratchet + Wrench covers an expansive set of industry topics. The “Running a Shop” section discusses crucial aspects of shop ownership, such as Sales+Marketing, Education+Training, Technology, Finance, Operations, and more. Not only do they provide valuable content with real world strategies, but they also accept outside content from industry professionals and highlight real members within the automotive community. Their podcast centers around ideas like Grow, Lead, and Innovate and they just recently began hosting webinars with prominent thought leaders.
Auto Service Professional points out that their “circulation is designed to touch 90% of all technicians and service bays in the U.S.” – highlighting their reach and influence in the automotive aftermarket space. Their content focuses on the technical and problem-solving aspects of shop ownership. The Dealer Profiles section shines a spotlight on real auto shops across America and the Tool Reviews section takes an in-depth look at emerging tech in the auto tools industry. They also send out a weekly newsletter and provide all of their issues in digital form so readers never miss an update.
Check out the June 2018 Digital Edition!
3. Tech Shop Mag (@TechShop_Mag)
Tech Shop Mag is the go-to consultant for supplies, equipment, and tools. Their Buyer’s Guide is a comprehensive collection of auto tool distributors broken into sections like Hand Tools, Power Tools, Shop Storage, Vehicle System Tools, and more. Each distributors’ profile highlights Tech Shop articles, company news, and product videos, so readers are able to gain valuable insights on a product before purchase. Every month Tech Shop Mag also plays ‘Guess the Tool’ which features a chance to win $50 for correctly guessing a tool from its photograph.
Check out the digital version of their June/July 2018 Edition!
4. Shop Owner Mag (@shopwonermag)
A sister publication to Tech Shop Mag, Shop Owner Mag is a bi-monthly magazine that focuses on three main pillars of auto shop ownership, including Shop Operations, Business Intelligence, and Building Your Brand. They also provide a roundup of industry news and profiles of real life auto shops. Follow Shop Owner Mag’s Twitter for cool video content highlighting real auto shop owners.
Check out the digital version of their June 2018 Edition!
5. Auto Body News (@autobodynews)
Auto Body News takes a unique approach to industry content by breaking it up into regional and national sections. Sections such as Southeastern and Midwestern compile all of the news that is relevant to that area to keep local shop owners up to date. Their Shop & Product section profiles local auto shops and new tools for review and the Product & Company section provides breaking news updates around new products and company updates. They also have several, regular column series cultivated by freelance industry writers and automotive professionals. For example, the column Body Shops Giving Back highlights philanthropic efforts of auto shops around the country.
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With all of these resources for industry news, it can be simple for an auto shop owner to stay informed on new strategies, tools, products, companies, and technology. Sign up for their newsletters, subscribe to their monthly editions, and never miss an industry update again!